That should be more than enough for them to walk through your doors.For the price of an inexpensive Bluetooth speaker, you can get the curiosity of people from half a block away.Just make sure it’s on theme with your restaurant – no mariachi music if you’re an Indian restaurant.It’s an understatement to say your staff are your ultimate restaurant promoters.And yes, it can be hard to find good staff, but that’s why you should celebrate good work.It doesn’t have to be a cheesy “Employee of the Month” type deal, but just a quiet meal voucher handed over in recognition of a job well done.It’ll help you identify rising stars for promotion, and your staff will pay you back with hard work.Not only will you attract fans of your restaurant who are looking for an excuse to head out, but fans of the live band as well.Assuming the band is in theme with your cuisine, it’ll also enhance your restaurant’s general ambiance.It’s no secret social media is big business, with revenue set to be And it’s for this reason there are no shortage of companies that have the expertise to help you skyrocket your social media performance.The search for a restaurant promotion agency is only a Google away!Trends are a fickle thing, but it’s important to keep up with them, especially when it comes to restaurant promotion.Things like the paleo diet, low carb, and even plant-based burgers will be trends in 2019, so keep on top of the game by staying up to date with food blogs.By doing this, you’ll make sure you’ll always be relevant to your customers, and have a long and healthy life as a profitable restaurant.America has more than its fair share of slick, corporate-looking restaurants, so don’t get sucked into the trap of trying to match them.If they zig, you should zag, with a unique experience for your customers that reflects your community and the people in it.Embrace your own identity and you’ll create a strong following from your customers.Your chefs might be staff members to you, but to many a foodie, they’re rockstars.Invite your customers in for a cooking lesson with your chef, and we promise you, you’ll have a customer for life, all while charging them for the experience.Oh yes, even the material your menu is made from is important when it comes to restaurant promotion.If you’re a Michelin Star restaurant, you probably wouldn’t have your menu on a paper napkin.
If you ever struggle to come up with that next best idea, we’ve made something for you. Give your local newspaper or TV station a call and see what sort of stories they might be looking for.You’re an established part of the community, so you’re bound to create an idea together that will get you some great exposure.We won’t’ beat around the bush with this one – if a customer has a legitimate complaint, fix it, and fix it fast.You want to make sure that when you post for restaurant promotion, people will be around to read it.We recommend Tuesdays and Wednesdays between 3 p.m. and 7 p.m.This will get people during their mid-week slump who might be looking for a pick me up with some delicious food after work.We’ve all been there – head stuck in a menu, having no idea what to order.Well why not help your customers by just recommending a popular dish on the menu.Set aside part of the menu under a heading like “Can’t Decide?”, and suggest a high profit, but popular dish for them to order.And just like that, you have a much better chance of them ordering a high-profit dish, all while speeding up table turnover.So this is a fun restaurant promotion to engage your customers on social media.Rummage around your old menus and look for dishes that were popular back in the day. But if you were a ribs restaurant, that might actually be a good idea.
Successful restaurant email marketing is essential. Mimicking a handwritten letter by including a real signature (ideally from a person your audience will recognize, like a chef or company figurehead) at the end of your message is a nice touch that makes guests feel more connected to your restaurant. When you’re sending texts for the first two situations, keep your message short and include only essential information. Alternatively, you could text something likeThese are just a few examples of texts you can send to your SMS marketing subscribers to drive business to your restaurant. We all know the head-scratching frustration of making sure you’ve always got a successful restaurant promotion in the pipeline. You’ll essentially be riding off the coattails of that event’s marketing. It might even be something super-retro like fondue.Then you can put a poll on social media and ask your customers to vote for their favorite dish from yesteryear.Above all, this is a great way to get some online word of mouth marketing, and it’s all generated by your customers.We’re sure you have a cause that’s close to your heart, so why not let your customers know?Support your cause publicly, and your customers will no doubt be impressed with your integrity.And it’s popular with the 80 million millennials in America too – Your USP is your Unique Selling Point. The best marketing initiatives are planned and prepared in advance — that's where a marketing plan comes in.With on-premise dining restricted, restaurants have pivoted to run entirely online. This kind of promotion not only leads to more people coming in, but those who do will also be Offer your guests an incentive to keep coming back. This is a great way for getting this audience through your doors on quiet nights.Of course you talk to your customers, right? Desolate, out there on the internet, with no visitors to hang out with? This guide walks you through everything you need to know about going off-prem.Robert Hale is the Director of Marketing, Demand Generation at Toast.