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Please revisit your cookie preferences and enable Functional Cookies: Be More. These are the people who would have consumed some variant of non commercialized mageu before, in their communities.One other thing I noticed through my analysis is the fact that very few young people drink Mageu. Edamame. Anchored in pride and authenticity, the brand has been part of most South Africans’ lives for generations.
Available in a unique, bottle design with a longer shelf life or fresh in a carton. Anchored in pride and authenticity, the brand has been part of most South Africans’ lives for generations. Number One Mageu | Feed the Artist
VIEW MORE. The black pot logo and slogan on cartons have garnered as much recognition as the taste of our fermented, non-alcoholic drink. Environ. Number One Mageu. Mageu is a non alcoholic drink that is made from fermented maize meal. We launched a new Smooth pack and repositioned the brand to feed the body and soul of a whole new generation, inspiring both young and old through a series of well-crafted digital assets, TV sponsorship, outdoor and radio elements. But the brand had lost its way, especially among younger consumers, and needed a boost.
Number 1 Mageu. But the brand had lost its way, especially among younger consumers, and needed a boost. Thinking Inside The Box. The VhaVenda variant of the product, called Mabundu, is normally created during summer and serves as a thirst quencher during hot days, other cultural groups use it as a welcoming beverage that is created for visitors.The commercialized version of Mageu (Mageu Number One) is sold in a hard paper carton package at prices ranging from as low as R6.99. 41428_thb_gallery_pages_1280x1024px_mageu4.jpg
Mahewu (Shona language)(Chewa Language/Nyanja language)Mageu (Setswana spelling), Mahleu (Sesotho spelling) Maxau ( Khoekhoe spelling), maHewu, amaRhewu (Xhosa spelling) or amaHewu (Zulu and Northern Ndebele spelling) is a traditional Southern African non-alcoholic drink among many of the Chewa/Nyanja Shona and Ndebele, Khoekhoe -Damara and Nama people, Sotho people, Tswana people and Nguni people made from fermented mealie pap.
Various South African cultural groups have different variations of Mageu. Your cookie settings are affecting the functionality of this site. Live Beautifully. Please revisit your cookie preferences and enable Functional Cookies: Various South African cultural groups have different variations of Mageu.
Mageu Number 1 is an indigenous South African product that, unlike many others has made it to being packaged and sold in the retail environment. They have also launched a new website for this new range.The website is part of the reason why I assume that they are going for a younger target market. I think the company behind the product is aware of this because they have recently launched a new range that comes in a smaller and more colourful carton. Mageu Number 1 is an indigenous South African product that, unlike many others has made it to being packaged and sold in the retail environment. Number One Mageu is a proudly South African all in one food drink.
The results from my analysis showed that mageu is predominantly purchased by lower class general workers (cleaners, taxi drivers, hawkers etc.) We launched a new Smooth pack and repositioned the brand to feed the body and soul …
ENQUIRE NOW ABOUT BULK OPTIONS. Widely consumed across South Africa, Number 1 Mageu serves as a perfect meal replacement or energy-giving snack.
Number 1 Mageu Smooth Number 1 Smooth has the same great taste with a creamy, smoother texture.
The result looks awkward for me, the colours say young and fresh but the rest of the elements (the logo and packaging) tell a different story. A minimum of 65 packs are required to quality for the bulk pricing. Even though I admire the effort I feel that they could have created a whole new look instead trying to marry elements of the old packaging with the new one. VIEW MORE. In the next post I will explore the Mageu Number 1 packaging in depth and show some attempts by designers to revamp the packaging.Fill in your details below or click an icon to log in: 108K likes.